Anglers have raised the techniques of rippin’ and pullin’ to an art form in recent years. They‘ve expanded these techniques to diverse settings and to a wider spectrum of lure categories. When mastered, they can be used to trigger all species of fish throughout the open-water season. In general, rippin’Read More →

Within the cult of talented muskie trollers—veteran guides working Lake St. Clair, Green Bay, the St. Lawrence River, Lake of the Woods, and beyond—a generations-old secret has recently played a prominent role in lure design. The results have been nothing short of record-breaking. The infamous Len Hartman figured it outRead More →