Anglers have raised the techniques of rippin’ and pullin’ to an art form in recent years. They‘ve expanded these techniques to diverse settings and to a wider spectrum of lure categories. When mastered, they can be used to trigger all species of fish throughout the open-water season. In general, rippin’Read More →

Within the cult of talented muskie trollers—veteran guides working Lake St. Clair, Green Bay, the St. Lawrence River, Lake of the Woods, and beyond—a generations-old secret has recently played a prominent role in lure design. The results have been nothing short of record-breaking. The infamous Len Hartman figured it outRead More →

Bagley Lures introduce the Monster Shad

The solution brought Australian fishos 60 years of legendary attraction to create history in Australia to launch Bagley’s hard body. Bagley attracts both manual adjustments and water tests alone to ensure that life moves in the legend. Former Chief Executive Officer with Jarmo Zao Butterfly is a global group ofRead More →